Frequently Asked Questions about: Brand refresh

What are the benefits of the brand refresh?

We firmly believe that a strong brand in the ever-evolving solar industry adds considerable value for customers and plays a crucial role in their purchasing decisions. Aligning sonnen's brand identity with our top-tier product quality and innovative prowess not only fosters increased trust but also offers valuable guidance for your customers.

What will change for me with the sonnen brand refresh?

With the brand update, we are providing you with some new marketing materials and information to help you successfully promote sonnen energy solutions. By using the new content in customer contact (e.g. new brochure or advertisement) and updating existing content (e.g. the sonnen logo and images on your website), you can bring the full power of sonnen to your work.

How do I adjust my content to the brand refresh?

Our aim is to present a consistent image of our brand across all touchpoints, increasing brand recognition. This also applies to our partners' channels. To facilitate this, we've curated a comprehensive package containing essential information and updated files (logo, images etc.) for seamlessly integrating the brand update into your content. A convenient checklist is included to ensure that all pertinent content has been successfully updated.

What do I do with marketing material that still has the old sonnen design?

We are committed to the sustainable use of resources and therefore recommend that you continue to use existing marketing materials in the old design until they are used up.